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steven stretton

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ua-stevenblog-b3

8 Articles

1 month ago

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5 Key Challenges Household Brands Face on Amazon

How we sold 640,000 units of a commodity product in an already crowded market

Stretton International: Who We Are and What We Do

How we sold 640,000 units of a commodity product in an already crowded market

That time that we were ‘featured’ in the BBC’s Bake Off

Featured might be a bit of a stretch, but we’ll take it

A Case Study on “The World’s Best Toilet Plunger”

How we sold 640,000 units of a commodity product in an already crowded market

Migraine Relief Caps: How we launched of a $100m industry

Exploring Nike’s Missed Opportunities on Amazon

How Nike Can Win Big on Amazon: A Blueprint for Success for Nike and Other Brand Owners

Licensed Brands on Amazon: The Untapped Competitive Advantage

16 AI-Generated Concepts Inspired by the Licensing Expo

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Tables of content

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01. Amazon Isn’t Always the Top Priority: Is It Worth the Effort?
02. The Control Conundrum:
What is Lorem Ipsum?
03. Does Amazon align with the Brand Core Values?
04. Direct-to-Consumer (DTC) and Fulfillment Challenges
05. Dedicated Advertising and Listing Management team
In a Conclusion