In a previous article, we highlighted how our Magic Gel Ice Pack made a brief, fun appearance on BBC's Bake Off. Those brief moments came from a mix of good branding and a little luck. Today, we're shifting gears to talk about something that didn't need luck at all: our strategy to increase sales and get our product, "The World's Best Toilet Plunger," to be the UK’s best selling plunger for 5 consecutive years.
Consider a household with multiple children and only one bathroom. When the toilet is blocked, the pain point is obvious and immediate..
Given the high sales volume of plungers [as shown above XXX], the competition is fierce. Our approach encompassed three of the four core aspects of marketing: